Generally, an oil seal is made up of an outer circular metal part and a bonded inner flexible material (often nitrile rubber) that does the actual sealing.
Seals, including oil seals, have undergone a great development in recent years and are totally unlike the original product. PTFE has taken over the oil seals market for modern engines mainly because traditional oil seals started causing more and more problems. Such as evaporation of chemical plasticisers from the elastomeric material, which eventually caused engine oil leakage. Now, the focus is more on durability and frequency of servicing.
The last step involves the actual pressing-in of the seal. There are tools and tool kits available that can help with seal installation. Their biggest benefit is that they apply a very uniform force to the seal case, eliminating the possibility of the seal seating in any way other than flush.